INSTANT PHOTOGRAPHY RESURRECTED AT REAL ART WAYS' CREATIVE COCKTAIL HOUR: INSTANT GRATIFICATION

Thursday, September 16, 6-10 pm | $10/$5 for members

Photo credit: Jane Shauck

Hartford, CT - When Polaroid stopped making instant film in 2008, fans of instant photography were left with obsolete cameras. Now, analog is making a comeback at Real Art Ways, when photographer Jane Shauck will debut a new Polaroid-compatible film at September's Creative Cocktail Hour. The Impossible Project, a company that acquired the old Polaroid factory and equipment in the Netherlands, has brought instant film back to life.

The event is part of Creative Cocktail Hour on Thursday, September 16 from 6-10 PM. Admission to the event, which will also feature live music and dance, is $10/$5 for Real Art Ways members. Real Art Ways is located at 56 Arbor Street in Hartford's Parkville neighborhood.

Jane Shauck will be create portraits of Real Art Ways' guests using an old Polaroid camera and the new Silver Shade Instant Film, which creates images with an iridescent tone range from black & white to sepia. The instant film, donated by The Impossible Project, has the ability to capture a surprising range of characteristics, tones and moods.

The photographs will be used to create an art assemblage that will be completed during the event. The foundation of the art piece will be the Real Art Ways Quick Response Code, a matrix barcode that can be read by smartphones to direct users to the Real Art Ways website, where they can ultimately view the finished project.

The unveiling of the new film signals a new chapter in the history of instant photography. As a result, analog instant film is garnering attention from artists and the media who tout their continued fascination with its magic.

Also at Real Art Ways, Elaine Gan's exhibition Considering Rice is on display. Through a dynamic image map of the Philippines' Ifugao Rice Terraces, Gan explores the entanglements of storytelling and food economy.

About the Jane Shauck Photography
Jane Shauck's intimate portraits of the New York Mets won Best of ASMP and PDN's Faces contest in 2009. Jane connects quickly with her subjects to get honest images with a range of emotion. "With an MBA from Boston College and a corporate background, Jane thinks like a businessperson with an artistic eye. She's focused on understanding the marketing goals of every shoot and delivering the client's message with clean and natural images."

About The Impossible Project
The Impossible Project manufactures fresh instant films for traditional Polaroid cameras at the original production plant in Enschede (The Netherlands). Keeping variety, tangibility and creativity alive, Impossible prevents more than 300 million perfectly functioning cameras from becoming obsolete and thus changes the world of photography. Learn all about the new heartbeat of analog instant photography at www.the-impossible-project.com.

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